Specialists in Electro-Hydraulic Truck-Mounted Cranes








In 1957, Bert Parkhurst started IDEAL CRANE COMPANY in Tulsa, Oklahoma to manufacture a small, hand-operated boom loader. In 1960 he completed construction on the building which we still occupy (among others). Through the end of the 50s and most of the 60s, Ideal Crane manufactured only hand operated units of up to 2500# capacity. It was a very simple hand-pumped unit which sold for as little as $120 in 1957 and was sold directly to the user. Thousands were sold and shipped disassembled in boxes all over North and South America. In 1963, Bert discovered the LP Gas Industry through a state association trade show and rapidly became the "Standard Crane for the LP Gas Industry". While still selling direct through mail order and trade show contacts, the success of Ideal Crane had more to do with "word of mouth" advertising about a crane that "really did get the job done."

Early in the development of the direct marketing strategy, Bert decided to put the company's 800 phone number on the crane in big letters so that anyone seeing the crane could call the company and order one for themselves. This avenue for direct contact with his customers worked very well and sales swelled during the 60s and 70s. In addition, he found that when customers had a problem with their crane they would also call the 800 number and ask for help. This feedback direct from the crane user meant that any weak point or flaw in the design was immediately communicated to the person who designed the crane (Bert) so that he, in turn, could address them in a timely fashion. Over the years, a "mentality of durability" developed that has affected every crane that Ideal has manufactured.

During the 70s and 80s, as the LP Gas industry, became for sophisticated and demanding, Ideal developed power functions for the crane. First power booming, then power rotation and winching and boom extending. This all took place in the context of direct sales where the immediate feedback of the user was a valuable part of the design process. This evolutionary design process produced the crane our customers needed to handle their 500 gal. propane tanks. This crane evolved into the Liberator 4000 crane which has redefined "mid-range" cranes.

In the early 1990s the new generation (Steve Parkhurst) took over to continue the traditions of durability and quality while recognizing that in many markets a crane is a component of a larger product (equipped truck) and should be marketed to and through truck equipment dealers. This change in marketing strategy came at a time when other crane manufacturers seemed to be de-emphasizing their dealer network. At the same time, new energy and talent was added to the design/engineering team to utilize new technology which could surpass competing designs. During this time, many new innovations in the electrical and hydraulic systems designs were implemented which set the Liberator cranes apart from other electro-hydraulic crane and set new standards for performance.

In August of 2001, Manfred Uekermann joined the company as President and CEO to uniquely position Ideal Crane Corporation to move ahead as the leader in electro-hydraulic crane design and manufacture




Ideal Crane Corporation - 15051 East Admiral Place - Tulsa, Oklahoma 74116